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Going Deep For Pure Water | Business Round Table | Midweek.com

Going Deep For Pure Water

By Rich Treadway
Wednesday - January 17, 2007
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Deep Ocean Hawaii executives drink water harvested from a new depth during the company’s recent research and development operation. From left: Dr. Steve Oney, Rich Treadway, Rudy Ahrens, Fred Dreyfuss, Ken Ostebo and David Griffith
Deep Ocean Hawaii executives drink water harvested from
a new depth during the company’s recent research and
development operation. From left: Dr. Steve Oney, Rich
Treadway, Rudy Ahrens, Fred Dreyfuss, Ken Ostebo and
David Griffith

I recently heard that air samples from Hawaii showed traces of pollution from Asian factories. If that’s true here in the middle of the Pacific Ocean, then it’s a good bet much of our planet’s air is affected. The rain falling from it would carry small traces, which end up in our soil, lakes and rivers, and eventually our underground water tables.

If so, it’s easy to conclude that there’s little water left untouched by mankind’s industrial waste and we’ll just have to live with it. Nothing could be further from the truth. We are surrounded by an endless source of absolutely pure water, and its day has come.


I’m executive vice president of a new company in town and we’re doing something really special. At DSH International Inc. (dba DOHAWAII) we’ve found a way to tap into deep ocean water while floating on the open sea; harvest, process and containerize it in bulk quantities, and provide this remarkable product as an ingredient for commercial use.

WE ARE NOT ANOTHER BOTTLED WATER COMPANY. Hawaii is already familiar with bottled water as its fastest growing export. Companies on Oahu and the Big Island are seeing huge growth in their exports and desalinated, bottled deep ocean water is already a hit in Japan. But that’s not who DOH is.

DOH is the first company to recognize and provide this elusive product as a commodity to manufacturers who will use it in their finished products. It’s not in bottles ready for consumption. It’s in 5,200 gallon flexible tanks ready as an ingredient for other products.

A little background: Water is an essential part of any number of products within the food-and-beverage and health-and-beauty industries. It’s the basis for most beverages including juice, beer and soda, and primary to products like sauces, canned tuna, and tofu. The list of products requiring water in their processing and packaging is enormous.

Interestingly, many of the health and beauty products, particularly in the cosmetic and skin-care lines, are also based on water as a primary ingredient. A significant percentage of shampoos, soaps, moisturizers and lotions are just that: water. It’s normally the first ingredient in fine print and until now, not an important differentiator.

I think that’s about to change and we’re positioning the company to be a part of that movement. As the marketplace becomes more crowded, products will need new ways to highlight themselves against the growing number of competitors to stand out in that crowd. Having what we consider to be the world’s purest water as a primary ingredient is a pretty good way to start.


Deep ocean water is very different from what we find near the surface. Protected by the extreme pressure and temperature at depth from surface pollution, industrial waste, agricultural runoff and human pathogens, this “pre-industrial” water is uniquely pure, as well as mineral and nutrient rich. Around the Hawaiian Islands, to reach this protected water, we need to be at least 500 meters (1,600 feet) deep. That’s no easy task. We’ve just finished our initial research and development of a new, mobile process to harvest this extraordinary water from a vessel, desalinate it onboard using reverse osmosis, and store it directly into 5,200 gallon tanks inside standard 20-foot cargo containers. These containers are then ready for shipment to any customer globally needing commercial amounts of very pure water. That means access to nature’s biggest supply of pollution-free water using a process that’s just as “clean and green.”

Next Week: Chuck Obina, President/CEO of LEAD Hawaii

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