Harnessing The Internet

By Lubuw Falanruw
Wednesday - May 16, 2007
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The Digital Mediums crew (from left): An Truong, Brian Nakamura, Maurice Radke, Lubuw Falanruw, Jim Pendowski, Neil Garnichaud, Colin Goshi
The Digital Mediums crew (from left): An Truong,
Brian Nakamura, Maurice Radke, Lubuw Falanruw,
Jim Pendowski, Neil Garnichaud, Colin Goshi

As a native Pacific Islander, I am often asked how I became involved with Internet technology. My short answer is that my business is not Internet technology. I am in the business of solving problems while improving organizations’ bottom lines. At Digital Mediums, we use Internet technology as a primary tool to do this. For me, technology is like a good carving knife: It’s a critical tool that can be productive if used with skill and understanding.

Once upon a time, the Internet was little more than the geeks’ playground. Today, it is the place for powerful and productive commerce and communication. Whether an organization is small or large, doing business in a few-block radius or globally, the Internet can play a critical role in realizing significant financial returns.

The critical first step in leveraging the Internet is focusing on the business objectives and not the technology. Does the business need to improve customer communications? Lower sales-channel costs? Generate more leads? Or create better internal processes? The only limits are imposed by what leaders understand, and often do not understand, of the Internet’s power as a business tool.

Business owners sometimes get overwhelmed trying to decipher Internet jargon and the many moving gears of a successful web endeavor. What does Web 2.0 refer to? How about SEO, crawlers, one-directional links, widgets, blogs, wikis - and why should business leaders care? At Digital Mediums, we have found that our customers are often too busy to concern themselves with the latest in tech lingo. We understand those constraints, so have increasingly found ourselves as the translators between the business leaders and the technology. We believe that our clients don’t have to understand the intricacies of the technology, just how the tool relates to the bottom line and helps establish trackable measures of success.

We at Digital Mediums encourage leaders to forget the pressures to memorize web jargon today because new buzzwords will appear tomorrow.

My advice is for business leaders to re-envision the Internet as a serious tool in their toolbox of business strategies, and look for technology partners who will work with you to accomplish business objectives, talking your business language and not technology jargon. This allows leaders to stay focused on the real business challenge of increasing revenues, driving efficiency and raising profit levels in an affordable way.

The most fulfilling part of my job is when I know we’ve solved a client’s problem through effective use of web tools, aligning the web technology with their business objectives and bringing them to that “eureka!” moment.

At Digital Mediums, we simplify web solutions for business owners and help them keep their focus on the bottom line and their return on investment. Sure, we love using the new lingo as we keep up and play with new technologies. After all, we live and breathe this. Ultimately, technology is just a tool, and tools can only deal with challenges when used skillfully. Helping our clients solve business problems by harnessing the Internet is what we do as their outsourced technology business partner.

For more information about Digital Mediums and its web solutions, phone 943-9992 or visit online at www.digitalmediums.com

Next Week: Dan Nakasone, Wahiawa Community and Business Association

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