Spotlight’s On The Client

By Lynette Lo Tom
Wednesday - November 10, 2010
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By Lynette Lo Tom
President and CEO, Bright Light Marketing

It’s a wonderful and serious responsibility to be a marketing consultant for our clients. In some cases, we become their entire marketing department. It is very fulfilling and exciting to help organizations succeed.

About 90 percent of our new business comes from our existing clients who tell others what Bright Light Marketing has done for their bottom line or reputation. That statistic makes us very proud and drives us to do even more. We know that our best work is measured by how well our clients grow their businesses and increase their profits.

We are celebrating 20 years of helping companies achieve their goals through strategic public relations, marketing and special events.

At Bright Light Marketing, we remember that our clients always deserve our very best work. When we send a bill to our clients, we make sure that we earned that fee. No matter whether it’s a startup or established company or a nonprofit organization, each client is entitled to everything our company has to offer. We give our word that we will complete what we promise to do for each and every client.

To continue delivering our best work for our clients, we train, coach and provide ongoing education for every person on the Bright Light Marketing team. We believe that lifelong learning is essential to maintaining high standards.

(from left) Huy Vo, senior account executive, Lynette Lo Tom, president and CEO, Charlene Lo Chan, executive vice president and Wally Zimmerman, senior vice president

Some examples include our senior account executive Huy Vo, who has enrolled in a two-year national certification program to become a certified festival and event executive. The Hawaii Tourism Authority sponsors this program, and our company supports the costs and time required. It will provide Huy the ability to share his special event management expertise with Bright Light Marketing clients.

Three employees have just finished an eight-day leadership training course called Leadership Works that will expand those skills and make Bright Light Marketing an even better company for clients.

Our staff draws from work experience in newspaper, magazine, TV, radio, and multinational retail and marketing companies. We incorporate this with all the new media and technologies to offer a wide band of services to our clients.

It’s very rewarding when the spotlight is on our client. Learn more at

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