The Other Phone Service

Wednesday - November 29, 2006
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Pat Bustamante

By Pat Bustamante
President of Pacific LightNet Inc.

With the onset and increased consumer acceptance of broadband telephone services, Hawaiian Telcom and Oceanic Time Warner now find themselves in direct competition. Both companies are investing heavily in media campaigns trying to convince households and businesses of all sizes that they are the preferred choice. But there’s another choice here in Hawaii for phone service: a locally operated telecommunications company. A company which has invested more in technology and infrastructure than it has in advertising, Pacific LightNet. And it’s the first and only communications company with a state-of-the-art, fiber-optic network connecting all six major Hawaiian islands and the rest of the world.

I am pleased with the progress we’ve made. Our goal in 2001 was to build a network with local control, independent and unimpeded by Mainland variables, to have the capacity to grow as our client base grew, and to offer our clients superior performance through a variety of cost-saving solutions.

The formula worked. Enterprise clients like Hawaiian Airlines, the Department of Defense and the University of Hawaii were early adopters. Pacific LightNet doubled its network capacity in 2003. In 2004, we introduced the first broadband phone service in Hawaii, 808NetFone. Just this year we launched our “One Business Small Business” solutions, offering local dial tone, long distance, high-speed Internet, and enhanced data services targeted at reaching the underserved small-business market and designed to deliver simplicity, economy and mission-critical reliability.

Committed to local telecommunication (from left): Brian Sing, Pat Bustamante, Michelle Viel, Jacob Naeb, Ken Hansarling, Mark Uyehara and Mike Frane
Committed to local telecommunication (from left): Brian
Sing, Pat Bustamante, Michelle Viel, Jacob Naeb, Ken
Hansarling, Mark Uyehara and Mike Frane

Now that Oceanic is putting a major marketing effort behind its phone service, it’s time for us to be more visible with 808NetFone. We have a mature, proven product, a superior digital backbone, and we’re able to offer enhanced packages at substantial savings.

Pacific LightNet’s 808NetFone can be used with any broadband connection - cable, DSL or wireless. Local, national and international packages are available that let you make as many calls as you want for one low monthly price. And unlike some other broadband phone services, 808NetFone includes voice mail, call forwarding, call waiting, follow-me service, caller ID and more for free. We also don’t require any kind of commitment or long-term contract.

808NetFone service works with any type of phone, corded or cordless, so there is no need to buy anything new. All you need is your broadband connection and the analog telephone adapter (ATA) that 808NetFone provides. Just plug your broadband connection into the ATA, plug in your phone and turn on the power. 808NetFone’s ATA automatically configures itself.

Now there is even more competition for phone service and as is always the case, the greater the competition, the greater the benefit to the consumer.

You can learn more about Pacific LightNet at, or by visiting our new downtown Honolulu retail location in the Davies Pacific Center at 841 Bishop St., Suite 149. Specific 808NetFone information can be found at, or by calling 791-3000.

Next Week: Dean McPhail, co-managing director Starbucks Coffee Hawaii

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Most Recent Comment(s):

I have two of the 808NetFone’s in each of my vacation rentals and they are working out great.  The cost for these phones each month is minor but the benefit to my tenants (and me)is major.  They love the ability to make all the calls they want for free!

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