Where Healthy Meets Fun

By Greg Meier
Wednesday - November 08, 2006
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Thirsty for Jamba Juice (from left): Bruce Derego, Malia Kennedy, Mike Palmer, Greg Meier, Dayna Ajala and Kris Chatterjee
Thirsty for Jamba Juice (from left): Bruce Derego, Malia
Kennedy, Mike Palmer, Greg Meier, Dayna Ajala and Kris

At Jamba Juice, we don’t just sell smoothies. We provide an uplifting experience in a positive and enthusiastic setting that makes people feel good the minute they walk through the door.

Customers are greeted with the scent of fresh-squeezed orange juice, upbeat music and a cheerful greeting from our team members (employees) - all this before they get to the register!

Since our first store in Hawaii started whirling in 1999, Jamba’s fruit-filled smoothies, energizing fresh-squeezed juices, vitamin-packed boosts and nutritious snacks have consistently provided a healthy and fun meal for active lifestyles. Whatever your taste buds, workout routine or your appetite desires, Jamba gives you nutritional choices you can feel good about.

Packed with three-five servings of fruit and loaded with vitamins, minerals and other nutrients, our fruit smoothies are low in fat, high in fiber and a naturally good source of energy from essential carbohydrates. Not to mention they’re absolutely delicious.

So maybe you’re thinking, “What’s the big deal? After all, it’s just smoothies.” Well, that is the big deal. I was a huge Jamba fan before my business partners and I decided to bring Jamba to the Islands. For me, what started as a simple pleasure has turned into a positive lifestyle that allows me to balance my busy professional life with my fitness and nutrition routine.

At Jamba, we take balancing a healthy lifestyle seriously. Nine months ago we started a weekly “Positive Energy Hour” every Wednesday afternoon from 4:30 to 5:30 at our support center. All support center staff, district managers, store managers and team members are invited to “get moving” for one hour, whether it’s walking, running, swimming, cycling or surfing!

The concept of Positive Energy Hour has been embraced by the individual Jamba stores as well and several store managers conduct weekly team events that include walking, running or playing basketball. Jamba district managers often conduct their weekly “one-on-one” meetings while walking briskly with the store managers or while stair-stepping or riding the stationary bike at the gym.

Employees who attend Positive Energy Hour can earn Jamba logo gear like water bottles, workout shirts or a duffle bag. But the best incentive is always the feeling of accomplishment that complements doing something good for your body.

At Jamba, balance is only one part of our core values. Our values center around FIBER, an acronym for Fun, Integrity, Balance, Empower Yourself and Be Respectful. FIBER is what keeps our team members whirling and keeps our customers coming back day after day. FIBER is woven into the core of Jamba and we strive to demonstrate FIBER every day.

As the leader in freshly blended smoothies, Jamba recently added All Fruit Smoothies to our healthy lineup. Made with 100 percent fruit and fruit juice, each Original (24-ounce) All-Fruit smoothie has five servings of fruit, vital nutrients and vitamins, and no added sugars from dairy products. The complex carbohydrates and fiber in fruit provide sustainable energy, so even if you’re not planning on running a marathon next month, Jamba smoothies are your fuel for life.

In September we launched the Hawaii-exclusive All Fruit Groovy GuavaTM smoothie, a refreshing combination of guava juice blended with strawberries and peaches. The Groovy Guava is a local favorite and has quickly risen to the No. 1 spot in the All Fruit lineup. This nutritious and delicious smoothie joins the current All Fruit roster, which includes the Strawberry WhirlTM, Mega MangoTM, Grape EscapeTM and Raspberry RainbowTM.

The message that never gets old at Jamba, for both our customers and employees, is when you choose Jamba, you’re choosing to do something good for yourself. Something positive. And the feeling you get from that decision can shape your whole day.

Stop by your neighborhood Jamba store soon and experience the positive energy that enriches our smoothies, invigorates our customers and our communities, and is the essence of our brand.

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