Planning A Super Sale
Ever since she can remember, Nancy Cheung has possessed an entrepreneurial spirit and drive. At 18 she started her own jewelry business, Rainbow Jade and Gemstones, after assisting in her uncle’s jewelry business. Today, Cheung also is founder of Hawaii Projects, a new business organizing events in Hawaii.
“I established Hawaii Projects in 2010 to be able to implement my current and future business ideas,”
says Cheung, a 2005 graduate of Sacred Hearts Academy. “Our first project is the organization of Hawaii’s largest shopping event - Hawaii’s Super Sale Event. It will be a new and exciting three-day shopping event where shoppers can expect to get the best deals on a large selection of quality products and services,” she explains.
It’s scheduled Aug. 12 to 14 at Blaisdell Exhibition Hall. Cheung currently has 50 participating vendors and is in the process of looking for more. According to Cheung, Hawaii Projects is interested in vendors who sell quality products, offer quality services, or sell quality food.
“As a sales event, we want to offer our shoppers a large variety of quality products and services, not limited to a certain industry. We also accept craft vendors and companies from the Mainland,” she says, adding that the deadline to register as a vendor is June 15.
“This past year, I realized that visitors do not spend money as easily as before the economic downturn. My strategy to overcome this issue is to offer my shoppers quality products at a great deal with exceptional customer service,” she says. “What I would like to achieve from our event is to get shoppers great deals so that they won’t have to wait until Black Friday, the day after Thanksgiving where thousands of shoppers stand in line at 3 a.m.”
Oceanic Time Warner Cable and Vacations Hawaii are title sponsors for Hawaii’s Super Sale Event, yet Cheung admits that her biggest challenge is getting additional vendors to trust Hawaii Projects, as this is a new event.
“I don’t blame the vendors because I understand their concerns, but we need them to understand that we have great sponsors to help us and we have an $80,000 print and radio budget plus another $30,000 television marketing campaign from Oceanic Time Warner Cable,” she states. “If everyone would not trust a new business, there would be no new businesses. I believe that a $110,000 marketing budget and eight Las Vegas vacation packages should attract a large number of visitors.”
Having recently earned her degree in business and a minor in fashion merchandising from UH- Manoa, Cheung is happy to utilize her knowledge and experience in the working world. Also, being a small business owner herself, she’s quick to realize that the current economic situation can be hard on small businesses, so she’s well aware that as a business owner she must be innovative and flexible.
“My goal for Hawaii’s Super Sale is to establish a semi-annual event where thousands of shoppers come to get the best deals,” Cheung says.
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