A Natural Way To Save Your Skin
Lia Young Hunt with her
Alo2ha mist and sunblock
Lia Young Hunt swiftly spritzes a bit of her Aloha Oxygenated Mist or gently squeezes some of her Koa Warrior sunblock on a customer’s arm.
“I’ll do one arm so you can feel the difference,” Young Hunt says with a smile.
The former professional volleyball player and Mid-Pacific graduate asks her potential customers to tell her how the product feels on their skin. She says it gives her an extra 30 seconds to tell future clients about her products.
Alo2ha is the brand name of her line of products which are available from retail stores Huckleberry Farms in Nuuanu, and Umeke Market in Kahala. It is also carried by some specialty locations.
“The most pleasure I get is to have loyal clientele,” says Young Hunt, who has had a booth at the Waialae Golf Course for the Sony Open in 2005 and 2006. “Some of the golfers like the product because their hands aren’t greasy and it won’t sabotage their game. Plus they like the light scent.”
Young Hunt, who was a MidWeek cover story in 2002, says her niche is word of mouth from both her customers and the people who sell her product. She says she gets constant exposure of her product to paddlers, beach volleyball players and beach-goers, who all know about her and her products. As a former professional beach volleyball player, Young Hunt used all different kinds of sunblock.
It was during her last year of pro volleyball in 2003, when she met an oxygen expert.
“I was so impressed at the research and natural healing benefits of activated stabilized oxygen that it sparked my desire to produce a sunblock that was superior to anything in the marketplace,” Young Hunt says.
So she launched her line in 2004.
“I started the line kind of as a side project because I didn’t think there was sunblock out there that really was any good,” she explains. She still maintains her full-time day job as the operations manager of her family business, Gold Wings Supply. The company sells anything to do with aviation, from red lights on the top of the hotels to lighting on the airfield. She’s also a certified mechanic and a private pilot.
She encourages people to put the mist in the refrigerator so it will be cool when they put it on in the hot sun. She encourages golfers, surfers, athletes and anyone who’s out in the sun to use it.
“The Alo2ha brand is a registered logo and trademark which I am very proud of,” explains Young Hunt.
One of the challenges Young Hunt faces is marketing.
“People don’t realize how much marketing plays a role,” she notes. “It’s been as good as I’ve been able to put my energy into it. I hope to find a representative to branch out my high-end product.”
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