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A Personal Wedding Reality Show | Entrepreneurs | Midweek.com

A Personal Wedding Reality Show

Alana Folen
Wednesday - November 23, 2011
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Ian Fernandez. Leah Friel photo .(JavaScript must be enabled to view this email address)

Making memories that last a lifetime is what IMF Visions is all about. President and owner Ian Fernandez founded his business in 2004 with the desire to pursue creative ventures. In fact, it wasn’t long before Fernandez and a friend produced their own realitydating show, The Lei, which aired locally on ABC.

“Back in 2004, the idea for this show was pretty big and something relatively new it was kind of like The Bachelor, but on a smaller scale,” says 32year-old Fernandez, who earned his degree in computer information science from Hawaii Pacific University.

“As a result of the TV show, a lot of people started asking if IMF Visions would consider doing videography for weddings,” he recalls. “People liked our innovative style, so we began producing a couple of wedding videos for our friends and family, and they loved it. Based on that, we started to branch out and focus more on weddings.”


Now, this award-winning business specializes in couture wedding cinematography, but lends itself to corporate events as well.

“Eighty-five percent of the business is dedicated to weddings,” Fernandez says. “We do local weddings, destination weddings and even Japanese weddings.

“We work to make each video fun, upbeat and have that reality show kind of feel,” he adds. “Weddings are reality and should be shot in that way you’re watching a magical event unfold, and we want to cater everything to the couple’s liking.”

IMF Visions offers allday packages for an average cost of $3,500. These particular packages feature footage of the entire wedding day, from pre-ceremony festivities to the ceremony itself and the reception.

“At IMF Visions we have high standards. My team consists of film school students and employees who have been working in the wedding industry for 15 to 20 years,” Fernandez says.


“Each wedding is unique. I meet with the couple beforehand and really get to know what they like, and make sure we share the same vision,” he explains.

Recently, IMF Visions merged with Techniques Hawaii, a 25-year-old audiovisual company that services nine hotels exclusively in Waikiki. As a result, IMF Visions now has the capacity to not just produce videos, but also can take part in the entire audio-visual setup for major functions, including a couple of APEC events where Fernandez had the pleasure of sharing the company of President Barack Obama and Philippines President Benigno Aquino III.

“Since we’ve merged with Techniques Hawaii, we’ve actually doubled in growth,” Fernandez says.

For more information on IMF Visions, visit imfvisions.com or call 392-4012.

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