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A Simple, Fun Stylish Boutique | Entrepreneurs | Midweek.com

A Simple, Fun Stylish Boutique

Alana Folen
Wednesday - June 22, 2011
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Mari nakanishi (left) and Kimberly Chung

In the summer of 2006, friends Kimberly Chung and Mari Nakanishi joked about starting their own business if they didn’t find careers they loved by age 25. Now, five years later, they’re busy as the owners and founders of Beloved Boutique.

“Our business is a boutique that caters to college and young, working professional women,” Chung says. “We think the style we offer can be described in three words: simple, fun and stylish. We like that many of our items are versatile so they can be dressed up or down, and customers can make them their own.”

Beloved Boutique is temporarily located at UH Manoa Campus Center and is open once a week (usu-ally Wednesdays or Thursdays) from 10 a.m. to 4 p.m. for the duration of the summer. Chung and Nakanishi say they plan to host private events as soon as they find a permanent home for their business by the end of the year.


Chung graduated from the University of California at San Diego with a degree in biology, while Nakanishi earned a degree in business management from UHManoa. Together they occasionally travel to Los Angeles to seek out merchandise, which consists mainly of apparel ($30-$45), handbags ($34-$58) and accessories ($14-$23).

“While it (opening a boutique) was something we always thought would be a dream job, we never knew we’d really be embarking on this journey,” Nakanishi says. “It’s been so positive so far, and we are so excited about the future for Beloved Boutique.”

Chung adds, “The whole experience in itself has been pretty challenging because we’ve never done something like this before. We are learning so much along the way, but it’s definitely rewarding when we receive such positive feedback from our customers.


“Getting to wake up and do what we love every day is another added bonus.”

For more information on Beloved Boutique, visit belovedboutiquehawaii.com , or find it on Facebook and follow it on Twitter @beLOVEDhi.

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