A White Christmas In The Islands

Linda Dela Cruz
Wednesday - December 13, 2006
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Let it snow: Rob Murray’s powder turns to snow when water is added
Let it snow: Rob Murray’s powder
turns to snow when water is added

Rob Murray has made it possible to have a white Christmas in Hawaii - with instant snow in a box.

The product is called Snow Powder, and adding water turns the powder into snow that is light and fluffy but doesn’t melt on contact with warm hands.

“When the adults ask me what to do with this, I say, ‘Check with the kids. The kids don’t ask what to do with it, they just play with it,’” says Murray, president of Snow Powder Hawaii. “To kids, this is priceless. I’m mobbed with kids and their eyes light up. So many kids in Hawaii have never seen snow.”

When the water evaporates in seven to 10 days, the snow is returned to a powder, which can be reused.

To test the product out, on Thanksgiving Murray brought some of the snow for his friends’ children in Aina Haina.

“They loved it,” exclaims Murray. “And the parents loved the kids reaction.”

The Snow Powder is available during the holiday season at kiosks at Ala Moana Center,

Windward Mall and at the Navy Exchange Pearl Harbor. The Ala Moana kiosk has three gallons of snow so children can see and touch the snow for themselves. One- and two-gallon boxes of the powder are available for sale.

Finding unique products is what Murray does best. For the past three years he has sold waterfall motion pictures, which he calls the velvet painting of the 21st century. Other products he’s dabbled in include fireworks and star lamps. His plans for the future include searching for new products to import to Hawaii from faraway places like Bali, Australia, China and Thailand.

Born on the East Coast and raised in California, Murray moved to Hawaii in 1991. He has worked as a field producer for KITV, and as a DJ for Radio Free Hawaii. He says he owned a company that sold the first “I survived the Diamond Head climb” T-shirt. The former advertising executive made it to the final round of Donald Trump’s reality TV show, The Apprentice.

Murray notes that one of the challenges of his seasonal product, which started selling Oct. 1, is that there is a small window of opportunity that only lasts until Christmas is over. The Snow Powder kiosks close Jan. 1.

“One of my goals is to get rid of the gap of products coming to Hawaii years later,” explains Murray. “This product is brand new nationwide.”

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