Accessing Images With Razzbonic

Linda Dela Cruz
Wednesday - April 20, 2005
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Photographer Ric Noyle created Razzbonic to store
and send large digital images via the Internet

Award-winning photographer Ric Noyle’s newest business venture is an extension of his life’s work. With his company, Razzbonic, he’s developed an efficient way to store and send large digital images as well as video and audio clips via the Internet.

The idea of creating Razzbonic came to Noyle after he had converted his work to 100 percent digital in 1996.

His clients would tell him they needed one image sent to one person, two images sent to three people, and four other images sent to another group of people.

“I needed a way to solve this,” he says. “While e-mail is phenomenal, it can’t always be used for larger files.”

Razzbonic has evolved over time as Noyle tried twice to get it just right.

“At first it was like pulling an elephant with a small speed boat,” he admits. “Everything was so expensive. Many times I’ve wanted to give up.”

That was until he found two programmers he worked well with to drive the development of Razzbonic to where it is now. For the past three years, Razzbonic has been working full force.

“I’m giving media a final parking place to have their images accessible to all people,” says Noyle. “And these days nothing is ever fast enough, so with Razzbonic, people can access their images day or night.”

Razzbonic stores the corporate photo library on line, and it helps customers send the right photos in the correct format to those that need it. And yes, he is still doing commercial photography.

His Razzbonic clients include Outrigger Hotels and Resorts, Halekulani Hotel, Oils of Aloha, and The Wigwam Resort and Golf Club. More than 22 countries including Russia, Denmark, Australia and Fiji have used his site to secure photos.

“They can look at the site on their own time zone, and they don’t have to call at 9 a.m. Hawaii time,” Noyle says.

Once clients decide to use Razzbonic, here’s the steps they take before the images are available to send out. First, Noyle asks clients to ensure all the copyright information is intact. Together the client and Noyle come up with a way to name the photos so that anyone viewing them can understand what the photo is about.

Then it’s the “sheepdog approach,” in which all the images are gathered into one area. He assists the customer in creating categories and subcategories of all the types of photos that might be stored. That way the photos are easy for anyone to find. For example, a hotel can have a main category of “Activities” and the subcategories could be “golf,” “helicopter” and “hiking.”

Then files can be made available in anything between a 20 to 60 megabyte shot in tif, jpg or in a powerpoint format. Detailed notes can be provided with the photos so those downloading the pictures can have a plethora of information. There’s also a search function that can help find the needed photos.

Company logos are also stored as a vector image so graphic artists can easily utilize logos as they please.

The images can be sent to the clients’ own partners via e-mail with a link to the website so photos can be downloaded. Computer-generated reports tell clients when images were downloaded and who downloaded them.

Noyle, a native of Cape Town, South Africa, joined the Army, and traveled until he ended up in Hawaii more than 30 years ago. Six months later he met his wife, Denise.

“Denise helps me tremendously,” he says. “She lets me dream my dream.”

He says one of his challenges is staying focused, and his solution to the problem is to find the key personnel to help him take care of business. With that help, he says, he can do almost anything.

“When I can think of it, I can accomplish it because I can do it with their help.”

For more information, log onto www.razzbonic.com or call 737-2885.

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