Behind The Scenes In Fashion World
Fashionistas and beauty gurus take notice. Leilani Bush, executive director of Dollhouse Promotions, is bringing the ultimate event to the islands.
The Hawaii Fashion and Beauty Expo is set to run this weekend at Neal Blaisdell Center. Attendees will have the chance to take a peek into Hawaii’s diverse world of fashion and beauty.
“The public is going to get much more than just an ordinary expo,” says Bush, who came up with the idea and concept for the event five years ago. “I have a vision of New York and L.A. meet Hawaii. Times have changed drastically here in the Islands, and the fashion industry has completely taken over and grown into something that our market has just begun to grasp on a larger scale.
“I started my own business where event planning was a major part of what I produced, and working behind the scenes was what I knew best,” she adds.
Approximately 65 vendors will participate, including various boutiques, spas, salons, accessory lines and other makeup and fitness vendors, to name a few. Bath and Body Works also will take part in the expo prior to launching its grand opening at Ala Moana Center later this year.
“My primary goal for the expo is to expose the community to what our industry is all about,” says the Kailua High graduate. “I want to give the attendees a place where they can shop under one roof and find companies that aren’t found at your typical mall. They also will see how production works within our fashion design and modeling world, and get the latest information from top leading professionals in the industry.”
Bush asked Juliet Lighter to serve as marketing director for the expo, as well as celebrity makeup artist and event director Mark Quirimit.
“And Andy South is an extraordinary designer with such a creative talent that his work will definitely be worn worldwide,” Bush explains.
The expo happens Friday from 4 to 9 p.m., Saturday from 11 a.m. to 9 p.m. and Sunday from 11 a.m. to 5 p.m. Admission costs $7; free for children age 5 and under. A portion of the proceeds will benefit nonprofit organizations Women Speaking Out and Kids Hurt Too. For more information, visit hawaiifashionandbeautyexpo.com or call 372-8283.
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