Bikinis To Bring Out The Goddess
Summer’s officially here, which only means one thing, ladies - it’s time to get out those bikinis, hit the beach or relax poolside, and bring out the goddess in you.
For Mariel Garrido Melchor, president and founder of La Diosa Swimwear, her mission is to have every person who steps into her swimwear feel like a goddess all her own.
Originally from Argentina, Melchor now resides in Honolulu with her husband, John, who is in charge of sales and marketing for the company. Melchor says she chose the name La Diosa because it means “goddess,” which in Spanish-speaking countries is the highest form of compliment given to a woman.
“La Diosa Swimwear is more than just bikinis,” Melchor explains. “We design our swimwear to enhance a woman’s figure. We also incorporate a special combination of colors and styles, resulting in a unique look that is both sophisticated and fun.”
Upon arriving in the Islands in March 2008, Melchor was on a mission to find swimwear similar to what she was accustomed to in Argentina, one that was unique to her body type and figure. It wasn’t long before she realized Hawaii was lacking such a line.
“When I started with the idea of a swimwear line, I spent almost a year researching swimwear and organizing different focus groups with American girls to see what kind of swimwear they were looking for,” she says. “Our customers seek beautiful design, contemporary fashion, high quality, value and comfort.”
La Diosa Swimwear is designed by Melchor, along with the collaboration of friend and Argentinean designer Marina Bornand.
“I create my designs here in Hawaii and then fly to Argentina to work with Marina to finalize the design and begin the manufacturing process. Then when the swimwear is ready, we import it to Hawaii,” she says. The swimwear retails for $80-$100 a set and is available at Allure, Becca Beach, Bikinis & Things, Therapy and My Evolution.
On July 31, the new collection from La Diosa Swimwear will be featured at Bar 35’s monthly event, 80s Pop Muzik. The party kicks off at 9 p.m. and rages on until 2 a.m. Those 21 and over can enjoy the best of ‘80s music along with a bikini fashion show showcasing the La Diosa line. There is a $5 cover charge and one lucky person will win a La Diosa bikini. Other prizes will be up for grabs as well.
“I love the challenge of competing and making a unique product that women will love,” Melchor says.
With the perfect swimsuit, any woman can be La Diosa!
For more information, check out the La Diosa line on Facebook.com.
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