Buying Beautiful Hawaii On-line
Barbara Bundage, president of www.printscapes.com, created a website so people could virtually shop for a piece of paradise. The site sells photography, fine art and vintage images with the click of a mouse to get a print of a photo, framed artwork or art on a canvas. People in Hawaii and other tropical locations as far away as the Cayman Islands are adorning their homes and businesses with pictures of the islands.
A woman who visited Hawaii ordered a picture of a humuhumunukunukuapuaa, our state fish.
“People just want to take a piece of Hawaii with them,” Bundage says. “People who have lived in Hawaii or who have visited want our pictures, which also cover Asia and the Pacific Rim. We’ve got underwater pictures, botanicals and so much more.”
Bundage steers the direction of the company with the help of five staffers.
Krislynn Iki, creative director, built the website. Mark Bell, director of sales and marketing, pounds the pavement to share the work of the firm with others. The production staff makes the work look as good as possible in a digital format. There are 50 fine artists, and photographers who contribute images.
“Our goal is to maintain high quality and value,” says Bundage.
Originally from upstate New York, Bundage has been in Hawaii for 28 years. The Hawaii Kai resident previously owned a dive shop, where she gave lessons, and she even had a gig as a stunt diver for Hollywood productions done in Hawaii. It was while she was writing diving articles for various magazines that she needed photos to complement her stories. She read a book about stock photography and started her company, Pacific Stock Photography, in 1987. Pacific Stock provides stock photography for advertising agencies, banks, magazine publishers, insurance companies and other businesses that might need a photo for their brochure, advertisement or publication. Because of requests from customers, and a desire to cater to interior designers and architects, she started www.printscapes.com in 2007. With two businesses to manage, she’s especially appreciative of the support of her husband, Chris Colgate, the senior general manager of Duke’s Waikiki and Hula Grill.
Bundage says one of the challenges of running her www.printscapes.com business is marketing.
“We’re in the learning stage of how best to do that,” she explains. “When you’re a start-up, you have to get the word out within your budget. We’ve found the best way to do it is to talk to writers who can get the word out.”
She’s continuing to work on other ways to let people know about her company.
Plans for 2008 include focusing on providing artwork for architects and interior designers for building lobbies, condos, guest rooms, spas and hotels in Hawaii and across the nation.
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