Coming Up With Creative Solutions
Debbie Hedrick and Stephanie Lake jazz up malls for special events and design eye-catching window displays for shops with their company, Creative Solutions.
“If we aren’t going to have fun, we aren’t going to do it,” says Hedrick.
With backgrounds in merchandising and marketing, they have the tricks of the trade to attract customers, whether it’s creating a snazzy sign for a business, setting up a photo shoot for a catalog or rearranging the inside of a store. They’ve made themed centerpieces for functions such as Pro Bowl parties. The self-described “Jills of all trades” come up with the ideas, order the decorations and set them up.
Among their most requested services are Christmas displays. A 25-foot-tall Christmas tree dresses up their “Toys Through Time” theme with oversized toys such as 4-foot-tall View-Master and a 12-foot-tall Tinker Toy at Pearlridge Center.
“We love it when we hear the joy in the children’s voices,” says Lake.
Hedrick says this is a time when shopping centers need to bring excitement.
“By the time we’re done, we know the maintenance workers, the operations departments and the marketing people,” says Hedrick.
“We aren’t pointers, we are hands-on.”
With the assistance of one full-time employee and about five independent contractors, they’ve worked on all the Islands.
Creative Solutions emerged in 2002 when Hedrick’s husband, Todd, mentioned that malls needed a professional to create advertisement displays for existing stores in the windows of empty stores.
Hedrick, a Hawaii Kai resident, appreciates the support of her husband and their children Sammy and Noah. Lake, a Makiki resident and Pahoa High School graduate, acknowledges the encouragement of husband Josh.
The ladies agree that planning is key to their success, and they keep their repertoire of decorations fresh by finding inspiration from many sources, including traveling to the Mainland and attending trade shows and conferences.
Future goals for the company are to expand into the hotel industry and to have their own decoration package for the Hawaii market.
“Every project has been different,” says Lake. “Whether it is promotion-driven or fashion-related, they trust us with the designs we come up with.”
For more information, call 330-6815 or log onto cs-hi.com.
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