For Women Who Love To Shop

Alana Folen
Wednesday - December 01, 2010
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Tanna and Bryson Dang

Define “love” for any shopaholic and it’s Eden in Love. Eden in Love Boutique was started by owners Tanna and Bryson Dang this past April, and it’s any woman’s paradise on earth.

It’s the newest division of The Wedding Cafe located in Ward Warehouse.

“Through the Wedding Cafe we have brides who come to all of our workshops. We get to know them so intimately and we even get invited to their weddings - we fall in love with them,” says Tanna, who since taking over the business in 2004 now has 125 vendors, making The Wedding Cafe a premier wedding resource center.

“These brides would get married, but it was kind of bittersweet for us, where we’re so happy for them, but then on the other hand we lose them as a customer - they don’t need to come back for another wedding planning. We really wanted to complete our circle of a customer, and our main customer is the bride. What we realized is brides are shoppers, and shoppers become brides. We really tried to find things that they would love, and every girl loves to shop.”

Tanna and her team of retail specialists and buyers travel to Los Angeles every four to six weeks, hitting up 50 to 60 different stores to hand-select each outfit that we girls go gaga for. Yes, you could most certainly call it an addiction.

“Our fashion philosophy is finding things that make people happy and make people comfortable,” says the Punahou graduate, who grew up working in retail. “A lot of people say they shop for retail therapy or they shop because they want to feel beautiful. Through clothing and accessories, we can make people’s day.”

And with a staff of 15 friendly and knowledgeable employees, you’ll find yourself walking out with a smile, not to mention a cute outfit or two. For Tanna and Bryson, customer service is key.

“When my employees meet a customer, they befriend her instantly - they’re genuine. It’s creating those relationships where they don’t think they’re too stylish to style you or they’re better than you,” Tanna says. “We also believe in philanthropy and a strong sense of community, and we train all of our staff to believe that too. Eden in Love is going to continue to thrive through fashion, but it’s also going to thrive through giving back, and that’s the only way all of us are going to sustain.”

Eden in Love also offers free personal styling appointments for any fashionista looking for the perfect outfit or accessory. Call the store beforehand or ask any retail specialist for assistance while at the boutique and a complete outfit will be waiting for you.

“Whenever you pick a top or a dress that you want to try on, it always goes into the dressing room with a belt and with some kind of accessory, whether it’s a scarf or necklace,” Tanna explains. “It’s all about having that complete look and feeling good about yourself with everything put together.”

With a wide array of styles to choose from, Eden in Love caters to women of all ages, from teens to those in their 40s or 50s. Whether you’re after something trendy or a conservative look that’s work-appropriate, Tanna promises that there’s something for everyone.

“It’s rewarding to see women and shoppers come in complete outfits, because I know when you’re leaving the store with a dress, a belt, boots or a necklace, you feel amazing. When you feel amazing you exude that confidence, and with that confidence you’re touching so many lives. Every single person we touch here has a greater purpose, and that’s

the best part of doing what we do.”

For more information on Eden in Love, visit, Eden in Love Boutique on Facebook, or call 591-1005.

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