Getting A Fillup At Cartridge World

Linda Dela Cruz
Wednesday - January 11, 2006
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Brandon Hughes and daughter Olivia at Cartridge World
Brandon Hughes and daughter Olivia at
Cartridge World

Brandon Hughes is making an indelible mark with his Cartridge World store in Aiea. Customers bring empty inkjet, laser and toner cartridges to be refilled at his 650-square-foot shop. Smart, because refilling is cheaper than buying another ink cartridge, and its better for the environment.

“People go through these like water,” he says noting that cartridges can be filled four to seven times. “They use a lot of ink.”

The Kamehameha ‘89 grad guarantees the cartridges will work as he stocks over 200 different types of ink.

“We have the right tools for the right job,” he explains, the Kahaluu native.

Besides giving consumers a cheaper option for printing, the Mililani resident is proud that he’s helping the environment as he says it could take an average of 400 years for an ink cartridge to decompose in landfills.

“We create no additional waste,” adds Hughes. “And environmentally it’s awesome.”

In addition to helping the environment, schools can coordinate fundraisers with him so that they can get money for empty cartridges. The company counts the total, and cuts the check to the school.

Hughes opened Cartridge World in 2003, and one of the challenges he’s faced include gaining client confidence after they’ve bad experiences with refill products from other companies. He says some people think because the ink is less expensive, that inferior products are used. He says that’s not true.

“You can come in and deal with us face-to-face,” he notes. “We have a brick and mortar storefront, and we are not hiding behind some ‘here today gone’”

It was his past experience with the importance of having the right supply of ink that got him started this line of work. He previously worked at a rental car business where one of the fax machines ran out of ink. Since the fax machines were used for VIP reservations, and a reservation was missed, it became company policy to always have a backup on ink and toner. After some research, he learned more about refills.

He credits his family for their support, especially his wife, Michelle, and his daughter, Olivia, who helps at the store on her school breaks.

He also hopes to open a second store on the Windward side soon.

Cartridge World is located at the Aiea Town Square next to the post office at 99-082 Kauhale St. The shop is open 9 a.m. to 6 p.m. Monday to Friday, and 9 a.m. to 2 p.m Saturday. For more information, call 488-8855.

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