Healthy Drinks For Healthy Kids

Linda Dela Cruz
Wednesday - June 04, 2008
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Eileen McHale and Brian Machovina of Nui Water
Eileen McHale and Brian Machovina of Nui Water

The husband-and-wife team of Eileen McHale and Brian Machovina celebrate the one-year anniversary of their company Nui Water by launching a children’s book series in October, Nui Island: Eco-Logical Adventures.

Their main product is nutritional flavored water for children, which is available in three flavors - Outrageous Orange, Purple Power (grape-flavored) and Raging Red (cherry) - and they’re planning to introduce three new flavors in the fall. The drinks are found in stores such as Down To Earth and Kale’s Natural Foods, as well as at various locations on the Neighbor Islands.

“We want there to be healthy kids with a healthy lifestyle,” says Machovina, noting that the 10-ounce beverage has many good things in it, including fiber, antioxidants, vitamins and minerals.

McHale adds: “Parents are sometimes used to getting a lot of nothing. Our drink has a lot of nutrition in a small size.”

As part of their research and development of the product, some students gave their input to the drink.

“My sister Meghan worked as a teacher at Waipahu Elementary,” notes McHale. “We listened to the kids as far as what they like.”

The founders of the company include business partner David Marshall, who serves as the chief executive officer. Marshall’s career experience is in media, entertainment, technology, and mixed martial arts. Machovina, who is the president of the company, has a background working as a teacher, environmentalist, executive and a promoter of community-grown organic foods. McHale, executive vice president, has worked in marketing, sales management, natural foods sales, and consulting.

Of running the business, Machovina says, “It’s been like a roller coaster with ups and downs.”

One of the ups of the business is its philanthropic business model similar to companies such as actor Paul Newman’s 26 year-old Newman’s Own, which gives proceeds after taxes to charity. The partners donate 50 percent of their profits to charities that match their mission, including Shaping America’s Youth, Kids With A Cause, Feed the Child, Big Brothers Big Sisters, Healthy Child Healthy World and others. This “for-charity” business model is something they say they are passionate about.

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