Next Generation Of Business Cards

Linda Dela Cruz
Wednesday - December 26, 2007
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Gina Finkelstein and Michele Pokung of Video Business Card Hawaii
Gina Finkelstein and Michele Pokung of Video Business Card Hawaii

Video Business Card Hawaii partners Gina Finkelstein and Michele Pokung customize video business cards with a 60- to 90-second message for businesses.

“This card makes me stand out from others,” says Pokung, a Realtor who has forms for real estate transactions on her card.

The card works in PCs, and users can put the card into their computer and start viewing the information.

The card has patented software that allows the card to link to the company’s website. It also allows you to directly save the contact information in your Outlook Express account. An unlimited amount of documents can be placed on the card, including corporate videos and news clips.

Pokung notes the cards are especially helpful at trade shows because all the business’s information can be put on the card.

“You never know when you are going to meet your next customer,” says Pokung, a Honolulu resident who has worked as a computer systems analyst and photo editor. “This is another avenue to direct clients to your website, as the card has a live link to your website. We give another unique marketing avenue.”

Together, they design the card with the client. Finkelstein handles media interviews, while Pokung handles accounting and proofing of the cards. Finkelstein says there are other cards out there that look similar but are not the same.

“Because this is something new and unique, it is not something that can be sold over the phone,” says Finkelstein. “I need to get in front of people and help them analyze how this can help their business.”

One local client is the Waikele Community Association. Its cards includes a link to a web-site that has a virtual tour of the property.

Finkelstein originally had an idea to create video business cards about five years ago when she was also doing lots of video production work, but she could-n’t come up with a way to do it affordably. Recently, Finkelstein saw an advertisement for video business cards, and she wanted to get some for her photography business. When she talked to the company to get some samples, the distributor asked if she’d possibly want to buy the franchise and represent Hawaii. Finkelstein took it to friends including Pokung and took three months to decide if she would buy the business.

“This is the next generation of business card,” says Finkelstein, a Kailua resident who has done modeling and videography. “With my work as a photographer, this card was a natural transition.”

Pokung notes that the video business card also can be useful to generate awareness and funds for non-profit organizations.

With an active photography business and this video business card company to run, Finkelstein especially appreciates the support of her 14-year-old son Jesse and her 6-year-old son Josh. Pokung likewise credits her success to her husband, Ponch, and her 5-year-old son Matthew.

For more information on video business cards, call 225-5361 or 778-7122 or log onto


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