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Putting Power In Peoples’ Hands | Entrepreneurs | Midweek.com

Putting Power In Peoples’ Hands

Alana Folen
Wednesday - November 30, 2011
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Aloha Power Equipment puts “power at your fingertips,” says Michael Ward, owner and sales manager of Aloha Power Equipment.

He founded the business in 1983, when he had the opportunity to purchase a company called The Craft Center in Kakaako.

Since then, Ward changed the company name and moved to a larger, easily accessible location at 330 Sand Island Access Road, on the corner of Nimitz Highway and Sand Island Access Road.

“The concept of my business is to sell professional-grade outdoor power equipment to landscapers and upscale home owners, and to provide the very best in customer service after the sale,” Ward says.


“We have Hawaii’s largest selection of quality lawn and garden products, the most experienced parts and service departments, the most inventory, and provide free demos and free delivery for all large purchases. We also have certified factory-trained technicians on staff that can recommend the product that will do the job quickly, easily and safely.”

According to Ward, about two-thirds of his business is commercial based, while the remaining third is consumer based, which is growing each year.

Aloha Power Equipment recently opened a second location in Waipahu at 94-133 Pahu St., across the street from Bank of Hawaii, behind Midas, just ewa of Waipahu Depot Road.

“We sell top brands such as Honda, Billy Goat, Husqvarna, Shindaiwa and more,” says Ward, who started in the industry as a mechanic, working for his father in 1970.

“We also have parts and accessories for everything we sell,” he states, noting that all equipment purchased comes assembled and serviced with proper instructions

“We are Hawaii’s largest Honda generator dealer and the only Power Choice dealer in the state, and we are the factory authorized service/warranty center for every brand we sell.

Born in Okinawa, Ward later moved to Hawaii and attended Aiea Intermediate and Aiea High School, where he graduated in 1975.

He says he has high hopes for the future of his business.


“We see huge potential for growth,” he says of the family-owned business.

Ward works with his wife Kenlie and brothers Doug and James, both of which have at least 20 years of experience in the business.

Ward said the biggest challenge of running his own business is trying to anticipate customers needs and having the right products and spare parts available at all times.

“Customer service is of the utmost importance,” Ward adds.

Aloha Power Equipment is open Monday through Friday from 8 a.m. to 5 p.m. and Saturdays from 9 a.m. to 4 p.m. Closed Sundays. For more information and holiday hours, visit alohapowerequipment.com.

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