Self-improvement With Hypnosis

Linda Dela Cruz
Wednesday - January 28, 2009
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Mindy Sue Ash at Hawaii Hypnosis Center

Mindy Sue Ash says anyone can be hypnotized.

“Hypnosis is 100 percent safe and natural,” she says. “If you are walking and talking, and you can follow directions, you can be hypnotized. This is something most people don’t realize.”

As owner of the Hawaii Hypnosis Center, Ash helps people stop smoking, ease chronic pain or lose weight. Physicians sometimes refer patients to her.

But, she stresses, hypnosis isn’t a magic pill that just solves a problem.

“You have to sincerely be committed and want to achieve the goal,” explains Ash. “I can’t make you do something against your will. You have to want to be hypnotized.”

She cites the power of suggestion as a key to hypnosis. For example, when a child gets hurt and a mom says she’ll kiss it and make it better, that’s a waking hypnotic suggestion.


“The child will believe it and the pain will subside,” she says.

According to Ash, hypnosis is something we do throughout the day in prayer, meditation, daydreams and what she calls highway hypnosis. Highway hypnosis is when people drive home and they don’t remember how they got there.

“Our minds work on two levels,” she explains. “We have the conscious mind and we have the subconscious mind.

The conscious mind is where we think. We have our willpower; we make plans with the conscious mind. That’s the mind we’d love to believe is in control, but the fact is it is not. The subconscious controls our habits and our behaviors. With hypnosis, we can directly communicate with the subconscious mind and release those bad habits and create new habits.”

Ash became interested in hypnosis 13 years ago when she formed some of her own new habits as she followed motivational speaker Anthony Robbins’ teachings to harness the power of the subconscious mind to attain goals. She used his principles and found she wanted to help others reach their potential. A former advertising executive, Ash has been hypnotizing people for more than two years. She trained at the Hypnotherapy Academy of America in Santa Fe, N.M., and is certified by the American Council of Hypnotist Examiners as a clinical hypnotherapist. She also is certified as a smoking cessation specialist.

One of the challenges of her business is educating people on what hypnosis is.

“It’s undoing the (false information in) TV shows, the stage shows and the movies,” she says. “People have a distorted sense of what’s real and what’s not real.”

To help people learn about hypnosis, Ash does public speaking and has launched her website

Ash meets with prospective clients to review what hypnosis is and discuss the client’s goals. She then guides them into a hypnotic state, or trance, which only takes a few seconds.

The sessions last 25 to 40 minutes. Being hypnotized, she explains, feels like when you are just about to go to sleep but aren’t quite asleep yet. When the client is in a trance, she gives them suggestions to make the requested change.

“It’s like I’m reading a bedtime story,” she describes.

Ash provides a personalized CD to some clients so they can perform self-hypnosis and listen to the suggestions on their own time.

“I want to help you be the best you can be,” she says, “and not let anything in your brain that is negative stand in your way.”

For more information, call 221-7353 or log onto

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