Siblings Strive For Sweet Success

Linda Dela Cruz
Wednesday - February 03, 2010
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Kelly, Danny and Joyce Yeh give service with a smile at their Yo Go Krazy shop

Joyce, Danny and Kelly Yeh are keeping it in the family with their Yo Go Krazy shop, where they offer both shave ice and self-serve frozen yogurt.

“Sometimes we can argue as siblings,” Danny admits, “but then we just get over it.”

The siblings, ages 22, 20 and 18 respectively, say they love the flexibility of being able to change things at the store according to what’s popular.

With an inventory of 50 flavors, they serve 14 flavors of frozen yogurt at a time, making sure to include two no-sugar-added flavors and two sorbets. Pre-packaged yogurt containers are also available. Honeydew, they say, is among their top selling flavors, and the honeydew/pineapple twist also is in high demand.


Their ice shaver produces the fine ice that soaks up the flavored syrups. They also sell snow bowls which have creamy ice and two toppings.

“We have dragon eye, gummy bear, jelly, walnuts and halo halo toppings,” says Joyce about some of their customer requests.

The Kalani High School graduates learned the ins and outs of business from their mom Nhu Diep and dad Ching. Since their elementary-school days they helped out at their parents’ booth at the Aloha Stadium Swap Meet selling jewelry, gifts and teeth-whitening kits. The two oldest ran a teeth-whitening kiosk for a year at Pearlridge Center, which they closed just before opening Yo Go Krazy in October 2009.

The partners work together on lots of tasks in the store, but each also has their own responsibilities. Joyce orders the flavors, Danny cleans the machines and Kelly makes the shave ice. Mom and Dad still maintain their booth at the swap meet, but these days they also pitch in at their children’s business.

The siblings appreciate all the support from their friends, customers and especially their parents. The Kahala residents says they use business lessons they learned from Mom and Dad.

“Save money,” declares Joyce. “Don’t waste.”

“If it’s slow, don’t give up,” Danny adds. “It’s not always going to be busy.”

“Being clean is very important,” explains Kelly. “We are always scrubbing.”

With the help of one employee, they look forward to satisfying everyone’s sweet tooth.

“Go crazy,” quips Kelly. Yo Go Krazy is located at Pearlridge Center, Downtown lower level, during mall hours from 10 a.m. to 9 p.m. Monday through Saturday, and 10 a.m. to 6 p.m. Sunday. For more information, call 487-3979, or log onto

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