With Pamalu, Your Auto Is Covered

Linda Dela Cruz
Wednesday - June 03, 2009
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Pamalu staff Fred Medeiros, Mike Cantorna, Diane Crisologo, Vee Ignacio and Audrey Kamai

No matter how much time you spend in, or working on your car, Diane Crisologo, operations manager of Pamalu, wants to help customers make their cars look good and protect them as well with bed lining, window tinting and detailing.

Pamalu carries seat covers, dash covers, tonneau covers for truck beds, sidestep bars, window visors and more.

“I save people money on a lot of accessories,” Crisologo explains. “We try to get the best prices we can and get the discount for the customer. We also have detailing products for the doit-yourselfers and the smaller detailing places on the island.”

Another service the firm offers is vinyl graphics.

“I would take an idea a customer has and expound on it,” she says. “We do unique graphics for an individual car.”

Fulfilling client needs also becomes a matter of being green.


“Our manufacturers don’t have a lot of brochures for us to hand out anymore, so everything is online,” says Crisologo. “We can e-mail our customers photos and prices.”

She quickly points out that the 3,500-square-foot shop can do so much more.

“We are able to do creative work; it’s not just spraying lining,” Crisologo adds. “I can spray other items. I am doing canoe paddles and canoes. I have the ability to take my applications and do more than just a car.”

Crisologo has been working in the car lining business since 1989. Audrey Kamai, Crisologo’s sister, is owner of Pamalu, which opened in March 2004.

Vee Ignacio rounds out the staff as sales manager.

Along with appreciation for their additional, as-needed staff, they acknowledge their friends, family and customers for their support.

In the future, Crisologo hopes to have an auto mall where several shops can work together to service cars.

She says her first priority is helping customers.

“We can do it a little bit at a time so people can get what they want for their vehicles,” she says.

Pamalu is located at 1308 Hart St. in Honolulu. Hours of operation are from 9 a.m. to 6 p.m. Monday to Saturday. For more information, call 554-8344, e-mail .(JavaScript must be enabled to view this email address), or log onto pamalu.com.

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