Shop A Le’a At Ala Moana Center

Yu Shing Ting
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Wednesday - March 16, 2011

Ala Moana Center presents its fourth annual Shop a Le’a festival March 21-27 with more than 100 exclusive in-store events, fashion shows, trunk shows, and shopping and dining offers.

Shoppers also have an opportunity to give back to the community by donating to YWCA of Oahu’s Dress for Success Honolulu. Unworn or gently used apparel, shoes, accessories and gift cards will be accepted at participating retailers. Merchants acting as collection sites will offer discounts and gifts to shoppers who provide a donation.

Stop by Ala Moana Center’s Customer Service Center to enter to win a luxurious Los Angeles getaway for two (valued at $2,800) by submitting an entry form March 21-27.

Also, shoppers who redeem $250 in Ala Moana Center store and restaurant receipts dated between March 21 and 27 will receive a Shop a Le’a RuMe bag (pictured here).

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Shop a Le'a events include: March 18-27, Level 1, Makai Hifi's Pop-up Store Experience the many facets of fashion and its interpretations in art, film, photography, design and more at Hawaii Fashion Incubator's Spring Pop-Up Fashion Incubator. Fashion is the focus during a dynamic schedule of events, exhibits, shows and classes. The Pop-Up also will feature a local design boutique, including fashions from designers Sierra Dew, HI State of Mind, Umee, MegByDesign and more. For details, visit hawaiifashion.org/pop-up-calendar March 23 (6 p.m.) at Centerstage Catwalk 101 Learn the do's and don'ts of walking the runway from one of the fashion world's top runway show producers, Hawaii native Lynne Hanzawa O'Neill (pictured above).

March 24 (7 p.m.) at Centerstage Andy South Collection Debut Hawaii's own Andy South, Project Runway season 8 finalist, will unveil his clothing line.

March 26 (6 p.m.) at Centerstage Rules of the Runway Take part in an intimate Q&A session with Lynne Hanzawa O'Neill, who will share her behind-the-scenes experiences that she often gives as advice to model hopefuls trying to make it big in the world of fashion.

March 26 (6:30 and 7:30 p.m.) at Centerstage Spring 2011 Runway Show Produced by Amos Kotomori, the show will feature the latest fashions available to shoppers at Ala Moana Center stores.

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For more information and a complete listing of Shop a Le’a events, visit AlaMoanaCenter.com.

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