Getting an edge in the hip-hop game and fashion industry takes an incredible amount of commitment, patience and, of course, skill. Tassho Pearce has grown to understand the value of all three of those elements, and is progressively churning his ambitions into what is emerging as a thriving career.
Musically, Pearce, who was born in Japan and raised in Kaimuki, may be the key link to getting the virtually untapped Hawaii hip-hop scene recognized on a mainstream level.
“There has never been a time in Hawaii where hip-hop artists have been putting out this much quality music on such a consistent basis. This is something special happening right now. Hawaii should be very proud,” says Pearce, who credits a lot of his motivation to local artists with whom he’s worked closely. “Honestly, I have been really inspired by the artists from my city: Fortilive, Nocturnal, Lightsleepers, Harbor Division and my Flip The Bird label mates Wun, Creed Chameleon and Ill Hill Society, to name a few.”
Pearce, who was featured on MidWeek‘s cover in 2008, was just making a name for himself back then, opening for artists such as Wu Tang Clan, 50 Cent and Jay-Z. Since then, Pearce has been on a steady track, traveling to major U.S. cities and Tokyo, recording, entertaining and expanding his music and clothing line Flip The Bird Entertainment.
His networking and partnerships are beginning to pay dividends. “We are working with Foot Locker and Footaction, which has placed Flip The Bird in all 50 states,” he says. “I have also started up a new line called The Trops, which I am glad to say has been doing really well at boutiques like Kicks/HI and In4mation.”
As 2011 begins, Pearce is set to open for hip-hop legend Common Jan. 16, and will perform in the Legends of Hip Hop show with pioneers Salt-N-Pepa and Doug E. Fresh Jan. 22, both at Blaisdell Concert Hall.
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