Wednesday - January 18, 2012
Inspired by her grandmother’s passion for sewing and crafting, local girl Heather Guevarra Arcega is living her dream as a fashion designer with her own line, Guevarra Arcega.
“When I was 5, I cut into my mom’s silk and lace pillowcases and made a poorly made tunic dress for my younger sister who was 2 at the time,” says Arcega, 30 (pictured at right). “I got in trouble, spanked, and I’ve been addicted (to designing and creating her own clothing) since.”
A graduate of Sacred Hearts Academy, Arcega lives in San Francisco and attended Academy of Art University, where she was awarded a runway spot in both the annual Academy of Art Spring Fashion Show and Macy’s Passport Fashion Show in 2006. She also studied art history and fashion design in Italy for a semester, and after graduation worked on product and design for various brands, such as Hurley International, Lucky Brand Jeans, Joe Boxer, Dockers and some Walmart baby apparel lines.
“Guevarra Arcega is a contemporary women’s fashion brand,” says Arcega. “It’s very romantic, but there’s an edge to it because I put my life and my soul into it.
It has my personality (sweet, but a little hard-edged) and people can relate and are attracted to that.
“My main goal is to focus on quality, fit and the use of finer fabrics to make women look and feel beautiful, luxurious and empowered. All my clothing is San Francisco-made and we produce domestically in the U.S.”
Guevarra Arcega can be found in some San Francisco and Bay Area boutiques. In Honolulu, it’s at Collins & 8th (560 Pensacola St.). And there’s an online boutique at guevarraarcega.com.
“I hope to expand to two boutiques in California and one boutique in New York City,” adds Arcega. “Next is Arcega Mens.
I studied men’s suiting back at the Academy of Art University, then hopefully a kid’s line with my daughter Chanel, and a mature women’s line with my aunt and mother, and a lifestyle brand with home furniture and accessories.”
Hair and makeup by Zairrah Geyrozaga
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