NOTEWORTHY

Yu Shing Ting
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Wednesday - December 15, 2010

In an effort to elevate and challenge “what has become the norm for casual menswear in Honolulu,” friends Jay Otaguro, Eric Takemoto and Jason Kawakami have opened Noteworthy, an upscale, street-contemporary boutique with a primary concentration on men’s cut-and-sew apparel located at the corner of Keeaumoku and Makaloa streets.

“We all believe that clothing makes the man,” they explain. “The idea to open up a store spawned from a discussion about the voids in Honolulu’s men’s fashion. We thought to ourselves, why not create a place that we would want to shop and fill it with clothing that we would wear?”

Some of the brands available are Alife, Black Apple, Comune, GPPR, Naked & Famous Denim, Norse Projects, Public Label by The Hundreds, Public School, Super sunglasses and 3Sixteen.

The store also shares the block with other notable men’s fashion stores Kicks/HI, Leilow and Crooks and Castles. “As far as our location, we could not have asked for a better spot,” they say. “Collectively, we plan to make Keeaumoku/Makaloa Honolulu’s premier fashion district.”

In addition to their Noteworthy duties, Takemoto, a 1998 graduate of Kaiser High School with a master’s in counseling psychology from Chaminade University, also works as a college-prep counselor at Kaiser. Kawakami, a 1998 graduate of Kalani High School, is CEO of Tantriq Entertainment. And Otaguro, a 1997 graduate of Konawaena High with a bachelor’s degree in sociology from the University of Oregon, previously worked as a general manager for Abercrombie and Fitch.

Noteworthy is located at 631A Keeaumoku St. on the second floor, across from Walgreens. For more information, visit noteworthysociety.com or call 499-7248.


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