Rix Island Wear

Yu Shing Ting
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Wednesday - February 02, 2011

Rick Ralston, the creator of Crazy Shirts, introduces his newest venture, Rix Island Wear, at Ward Warehouse, offering exclusive bold prints in aloha wear for men. Ralston, who pioneered the printed T-shirt industry in Hawaii with the opening of his first T-shirt store in Waikiki in 1963, retired 10 years ago.

However, he’s back in business with a new retail operation specializing in creative designs in aloha wear. The store carries aloha shirts, logo T-shirts, cargo shorts and caps. Coming soon is aloha print boxer shorts.

All Rix aloha shirts are made of machine washable 100 percent cotton, made in Hawaii and priced reasonably at $49.50.

The company also is looking for the next Rix Real Man of Hawaii described as not regular models, but hardworking, regular everyday men in the community, including those who volunteer for a charity, who help people in need, have a passion for a cause and want to make a difference in Hawaii. The Rix Real Man will be featured in Rix Island Wear stores, advertising and on its website, and receive recognition for their charity or nonprofit. The Rix Real Men do not get paid for modeling and representing the Rix line, but they will receive a Rix Island Wear Aloha shirt of their choice and a donation of $500 to the charity of their choice in their name. Nominations can be made on Rix Island Wear’s Facebook Fan Page or online at rixislandwear.com. The next Rix Real Man will be selected by Feb. 14.

For more information, call 589-0749.

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