The Return Of Soljah Clothing

Yu Shing Ting
By .(JavaScript must be enabled to view this email address)
Wednesday - December 17, 2008

Previously known as one of the hardest to find clothing lines in Hawaii, Soljah stopped offering apparel a few years ago but is now making a return to the local surf and skate scene with the release of a new 2008 winter line featuring a variety of T-shirts, hats and hoodies.

“We haven’t made any clothes in the last three or four years, but people were always asking for it,” says Soljah founder Alika Winter.

The concept of Soljah (which Winter defines as sun and creation) started in the early 1990s from a simple doodle of a happy faced sun.

From there, Winter enrolled in a graphic arts class, bought a silk screen machine and soon was making clothing and delivering it to all the major surf stores in the state.

But what really put Soljah on the map was its “sick” parties at the Cannon Club on Diamond Head that would attract more than 2,500 people.

“We lived like rock stars, threw the biggest surf parties Hawaii had ever seen and became permanent fixtures on the radio scene,” says Winter.

Now, Winter, who works as a Honolulu firefighter, is married and a father of three daughters, 10-year-old Chien, 4-year-old Malia Kamana and 8-month-old Tiana.

Soljah also was often seen in the mixed martial arts world in Japan, as Winter had signed a license agreement with a company in Japan which recently ended.

Now he’s partnered with Jon Bryan and Jim Foti (who introduced Hinano Tahiti beer and surfwear to Hawaii) to relaunch Soljah clothing. More styles and designs are expected for its Spring 2009 line. And yes, parties are in the works too!

Featured here is Soljah’s 2008 winter line, available at Sera’s Surf & Shore, Blue Hawaii Surf, Island Paddler, Mauka to Makai, Up & Riding, and online at : http://www.soljah.com.


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