With Natural Vibrations

Yu Shing Ting
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Wednesday - April 27, 2005

For more than four decades, Jams World has been selling what they call a brand of color, freedom, difference and love.

Known for its unique print imagery, vibrant colors, cool, comfortable feel and loose-fitting silhouettes, the company was founded by Dave Rochlen, a former lifeguard in Santa Monica who wanted to find comfortable surfing attire and became inspired after seeing a Life magazine article depicting Russian people at the Black Sea resorts wearing their bathrobes and pajamas to the beach.

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The locally owned company originally started as a surfboard shop called Surf Line Hawaii, carrying mostly surfboards from legends like Yater, Hobie, Bing, Lopez and Aipa. Later, a clothing line was created with the first pair of Jams being worn by former world champion Mike Doyle at Makaha in 1964, as well as by talented surfer, lifeguard and waterman Butch Van Artsdalen.

Art-driven and passionate about its products, Jams World has become one of the leading brands in casual resort wear today. Its products are made of a unique spun crushed rayon and feature special hand-painted and baked buttons that are carefully chosen to coordinate with each of its prints.

Featured here is a selection of Jams World men’s shirts modeled by the members of Natural Vibrations. Jams World also carries clothing for women and children. For more information, visit www.jamsworld.com Natural Vibrations, the Islands’ No. 1 pop rock reggae band, returns home this week from a successful 14-city tour on the West Coast, and will be on stage for a welcome home party May 5 at Pipeline Cafe. The event is open to adults 18 years and older. Doors open at 9 p.m. Tickets are $10 pre-sale, and available at Pipeline Cafe, T&T Tinting, Hawaii’s Natural High, Hungry Ear in Kailua, Jelly’s in Aiea, and Surf n Sea in Haleiwa, as well as www.presaleticketsonline.com or charge by phone at 926-3000. For more information, visit www.NaturalVibrations.com

- Yu Shing Ting


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