Getting Creative With Diamond Bakery
Wednesday - June 16, 2010
If you can’t wait until Christmas to start building a gingerbread house, check out the new summer promotion from Diamond Bakery. The 89-year-old company, famous for its soda crackers and cookies, has launched a competition to find the best structure made from any one of their myriad products. And they’re paying out some hefty cash prizes to winners.
“We understand that these are some hard economic times,” says company CEO Brent Kunimoto. “And we feel that this is a great opportunity to bring people together, working on a family project with the chance to win some cash prizes.”
The Make and Bake family contest is twofold.
Entrants are required to make a structure using Diamond Bakery products and share a family recipe.
“We want people to make something - a house, a structure, a car - anything,” says Kunimoto, “and we’re also looking for a family recipe. The whole promotion is about bringing families together and about sharing with the community.”
Community projects are part of Diamond Bakery’s commitment to giving back, and each year they choose an organization as beneficiary.
“The American Heart Association has been a wonderful partner for us,” says Kunimoto, “and in the past few years we’ve worked with the USO and donated parcels of Diamond Bakery products to our military overseas.”
This year the beneficiary is Aloha United Way.
To launch the contest, which has $3,000 in cash prize money as well as a year’s supply of Diamond Bakery products, marketing manager Maggie Li enlisted the help of some experts.
“Two students of architecture, Austin Poe and Merrick Porter, created a wonderful building to get us started,” she says. The cracker structure, a replica of the UH School of Architecture building, is certainly impressive, if not a little daunting.
Kunimoto, however, understands that not everyone is a budding Michelangelo.
“The reason it’s a two-part contest,” he says, “is to encourage participation from all family members. Maybe one person is artistic, but another has a great recipe.”
The contest is open to all; details can be found on the Diamond Bakery Web site http://www.diamondbakery.com, where contestants are invited to upload pictures of their structures.
Entries will be judged online on July 31, and the winners will be invited to a public final on Sept. 18 at Ala Moana Center.
The first-place prize of $1,500 will hopefully encourage many of you to get creative, and this tip from Li might come in handy.
“Use a glue gun,” she says. “It really helps.”
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