Born To Shop, And Write About It

The only thing better than finding some really good shopping deals is to tell your friends about what you found. For the ladies of Smart, they also get to write about it. Is this just the perfect job, or what?

Yu Shing Ting
Friday - June 02, 2006
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The idea of doing a local fashion magazine first came up for Molly Watanabe, Sarah Honda and Amy Alston at a party
The idea of doing a local fashion magazine first
came up for Molly Watanabe, Sarah Honda and
Amy Alston at a party

They’re known around town as the “smart” girls - not because of their IQ or SAT scores, but for their successful fashion publication Smart Magazine.

The “smart” girls - Molly Watanabe, Amy Alston and Sarah Honda - love to shop and have enviably made a career from their two passions: fashion and magazines.

“Amy’s husband Rob started a surf magazine (HeavyWater) and I was like ‘How do you do that?,’ recalls Watanabe on how Smart came about. “It was at a party and we started talking about how much we love magazines, and then two weeks later Amy called me.

“At first I didn’t think anything of it because we were at a party, and we were drinking when we were talking about it. But Amy was totally serious about it. So we talked about it some more and thought, why not?”


Alston’s persistence paid off as the bi-monthly magazine recently celebrated its one-year anniversary.

And the future looks bright.

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