Level4: A Vegas Club in Waikiki
With a vibe straight off The Strip, LEVEL4 is the hottest club to hit Hawaii. Running the show, (from left) Michelle Kennedy, Alvin Yeh, Jade Medeiros and Don Lee
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The new LEVEL4 Nightclub and Ultra Lounge offers a wow factor unlike anything else in Hawaii - a very large and lively slice of Las Vegas
Vegas nightlife has finally arrived in Hawaii.It’s a dream come true for Alvin Yeh, director of nightclub operations for the newly opened LEVEL4 Nightclub and Ultra Lounge at Royal Hawaiian Center in Waikiki.
Yeh, along with his management team - Michelle Kennedy and Jade Medeiros, who both serve as directors of nightlife development and VIP services, and Don Lee, front door manager - promise an experience like no other.
The $22-million, all-in-one LEVEL4 opened to the public last Saturday with about 1,100 people in attendance.VIP tables and bottle service sold out months in advance, and the scene at the door was similar to those at some of New York and L.A.‘s hottest night spots.
“My goal with LEVEL4 is to be the wow factor,” says Yeh, 33. “Everybody says it; I want to deliver it. If I’m going to live here, then I definitely want this to be a nightlife destination. I want to put LEVEL4 on the map nationally for nightlife.”
Yeh, who was born in Palo Alto, Calif., before moving to Hawaii as an infant,graduated from Moanalua High School in 1993 and planned to become a professional soccer player. He received a soccer scholarship to the University of Nevada at Las Vegas and played semi-pro soccer in Arizona, China and Germany, but eventually “fell into” the nightclub business.
“Somehow, I always moved back to Vegas,” he says. “I basically started from the bottom. I worked in every position - from waiting tables at Spago to director of VIP services (at Wynn Las Vegas).”
Yeh’s resume also includes work at Studio 54 and Tabu Ultra Lounge in the MGM Grand Hotel and Casino, as well as a financial adviser for Waddell & Reed, a top Fortune 500 company for Mutual Funding.Most recently,he was part-owner and general manager for Pearl Ultra Lounge in Ala Moana Center, a position for which he moved back to Hawaii in 2006.
“When I moved back to Hawaii two years ago, I really wanted to bring all the things I learned in Vegas here,“says Yeh.“I lived there for 12 years, and I think that’s an education no one can have unless you go over there and live it.”
With the support of Roy Tokujo and Todd Dougall, partners for LEVEL4 Nightclub and Ultralounge, which also serves as the venue for the new theatrical production Waikiki Nei,Yeh was finally able to bring his ideas to life. Dougall previously served as vice-president of MGM Entertainment for 10 years.
LEVEL4 stretches 22,000 square feet and consists of a 4,500-sqaure-foot dance floor, five bars, two VIP skyboxes,interactive tables,signature cocktails by director of mixology Francesco Lafranconi of Southern Wine & Spirits, and choreographed performances and aerial acts, such as trapeze and bungee acts. There also is an outdoor 7,000-square-foot lanai with an outdoor bar where smoking is allowed.
In the works for the outdoor lanai are cabanas overlooking Kalakaua Avenue similar to those at Pure nightclub in Las Vegas that overlook Las Vegas Boulevard.
“We have the best state-of-theart lighting and audio sound equipment,“says Yeh.“And we’ll also be bringing in national entertainment, such as the JabbaWockeeZ last Saturday, and superstar DJs.
“All of that stuff plays an important part in LEVEL4, but more importantly is the people and the relationships we build.Also, out of our three managers, two actually worked in Vegas: Don (Lee) at the front door, and our bar manager Brian Williams, who worked at TAO, Spearmint Rhino and The Wynn.
“Also, we have Michelle and Jade to help out with VIP services. They are both women in the Generation X and Y age bracket, and they are both very in tune with what’s going on in this town, as well as with the fashion, music and scene that is Hawaii right now.”
VIP bottle service starts at $250
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