Partying For A Good Cause

Inspired by a late friend and colleague, MidWeek helps throw a Kailua block party on Saturday to benefit cancer sufferers

Friday - February 02, 2007
By Alice Keesing
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Cool Kailua Nights organizer Danielle Scherman wanted to honor her mother Madeline, a cancer survivor
Cool Kailua Nights organizer
Danielle Scherman wanted to
honor her mother Madeline, a
cancer survivor

The only thing better than a good party is a good party for a good cause. Kailua Town is turning it all on this Saturday with Cool Kailua Nights, an evening of good food, music and entertainment - and all with the aim of helping people with cancer.

Kailuans are well-known for their parties - thousands flock to the I Love Kailua Town Party and the Fourth of July parade. But the organizers of Cool Kailua Nights believe this is the first time ever that Kailua will block party after the sun goes down.

The street festival and wellness fair is organized by local Kailua girl Danielle Scherman. These days Scherman lives in New York where she has her own event-planning company, Soiree Events, but she returned home to be with her family in August last year when her mom, Madeline, was diagnosed with breast cancer.


Happily, Madeline Scherman has just finished her chemo treatments and is cancer free. But somewhere along the rough life journey of the last few months, Danielle Scherman realized she needed to do something to make a difference.

“In years to come I hope the event will grow and grow and become a real resource for people who are faced with cancer” —Danielle Scherman
“In years to come I hope
the event will grow and
grow and become a real
resource for people who
are faced with cancer”
—Danielle Scherman

“I want to honor my mom and everyone in the community facing cancer and make them aware of the various resources out there,“Scherman says.“And I wanted it to be fun - not focus on the harshness of cancer, but focus on survival.”

MidWeek and cousin publication the Honolulu Star-Bulletin are title sponsors of the event because this is something that is especially close to our hearts. On Nov. 12 we lost Moon Choi, a wonderful lady with a fantastic laugh who worked in our commercial printing department for two years - not a long time, but this event is proof of how highly her hard work and warm personality were regarded both at the Kaneohe plant and Waterfront Plaza offices.

In June last year, Choi was diagnosed with cholangiocarcinoma, a rare cancer of the bile duct. She passed away just six quick months later at the age of 36, leaving behind her fiancé Joe Lukondi and their three sons, Dylan, 12, Austin, 11, and Tyler, 8.

Since Choi passed away, the people at MidWeek have volunteered their time, money and talent to help put the event together.


“We’re doing this for Moon,” says Betsy Gaisthia, an account executive with MidWeek and a close friend of Choi’s.

Joe Lukondi and their three sons are planning on joining the Cool Kailua Nights festivities. The boys are making up large posters with

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