Passion Parties

There’s a new kind of party in town. Think Tupperware, but with products that help women and couples find more enjoyment in their intimate lives

Yu Shing Ting
Friday - April 14, 2006
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Passion Party consultant Emi Choy with a bottle of Fireworks
Passion Party consultant Emi Choy
with a bottle of Fireworks

Every month thousands of ladies across the country are inviting their girlfriends over for a Passion Party - think Tupperware party, but instead of those familiar plastic containers, it’s adult products, toys and body lotions that are for sale.

It may seem wild, but with millions of dollars in sales, women are obviously buying it. For two to three hours, ladies of all personalities, ethnic backgrounds and occupations, including mothers, housewives and businesswomen, get together for a chance to see, touch and even taste an array of sensual products.

Over the years, Passion Parties has been featured on The Montel Williams Show, O, Oprah Magazine, ABC News Primetime Live, Queer Eye for the Straight Girl, Anderson Cooper 360 Degrees, New York Times, Good Morning America, Time magazine, Chicago Tribune, San Francisco Chronicle and more.

So if you haven’t been invited to one yet, chances are that you will soon. Based in Las Vegas, Passion Parties is a 12-year-old business that finally arrived in the Islands in September 2004. And according to Passion Parties president Patricia Davis, “sales have been up by more than 50 percent in each year of the last five years.”

A proliferation of popular Passion Party products
A proliferation of popular Passion Party products

Emi Choy of Hawaii Kai learned about Passion Parties after a friend invited her to one last December. She had just quit her job to spend more time with her newborn son, Brendan, and now is a full-time stay-at-home mom and part-time Passion Parties consultant.

“I was managing this award-winning high-end boutique in Waikiki, and I really loved my job, but it just wasn’t conducive to having a family,” explains Choy. “Then two days after I quit I went to this Passion Party that my friend hosted, and as I was watching the presentation I thought, I can totally see myself doing this.

“I talked to the consultant afterwards, and then I went home and talked to my (police officer) husband, and he thought it was a great idea. So I signed up.”

According to Davis, the company was founded by a group of women who realized that in-the-home parties provided a safe, comfortable and confidential environment for women to come together and learn about these products. And they were right.

“I know I wouldn’t go to an adult store and ask the man behind the counter where’s my G spot and how do I find it,” says Davis. “But if I’m with my girlfriend in her living room having girl talk, I know I’d be more comfortable.

Betsy Gaisthia and Wes Kamai have fun with the Super Deluxe Massage Smitten
Betsy Gaisthia and Wes Kamai have fun with the
Super Deluxe Massage Smitten

“Women are needing education. I found it amazing that there are women who are 45 years old and they never had an orgasm. Even with all the information out there, there is such a need.

“We were recently on The Montel Williams Show , and when we get any kind of exposure, we are just bombarded with e-mails. So what that tells me is that women are looking for education.”

Choy is one of about 12,000 Passion Party consultants nationwide and in Canada who are passionate about teaching women ways to spice up their sex lives. Currently there are about 72 in Hawaii.

These parties are exclusively for women 18 years of age and older. Children and infants are not allowed to attend.

“At first people usually have a misconception of what it is because of the name itself with the word passion in it,” says

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