Passion Parties

There’s a new kind of party in town. Think Tupperware, but with products that help women and couples find more enjoyment in their intimate lives

Friday - April 14, 2006
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Choy. “That’s probably the hardest thing, getting people to realize that it’s not a crazy sex party.”

Each Passion Party consultant starts by finding someone to host a party. Together, they select a date, time and place. The hostess is responsible for sending out the invitations, supplying the site and providing some refreshments.

Then, on the specified date, the Passion Party consultant shows up, sets up all her products on a table, and gives the presentation from beginning to end. During the party, guests receive catalogs and an order sheet, play games, sample products and share stories. Orders are placed confidentially in a separate room after the presentation.

For hosting the party, the hostess receives gifts and 10 percent of sales made that day in products, as well as other incentives.

“The party is a fun way for women to learn about their bodies - what they like and don’t like,” says Choy. “It also helps to open up the communication line. That’s one of the biggest problems, women just don’t know how to communicate to their husband what they want and how they want it.

“Passion Parties doesn’t want to replace the partner, they just want to enhance things. The company even has a sex therapist on hand 24 hours a day whom we can call if there are questions we can’t answer.”

Choy limits herself to about five Passion Parties per month. She could easily schedule more, but chooses not to as the whole purpose of her quitting her job was to be at home with her 8-month-old son.

But even as a part-time gig, Passion Party consultants can make a killing.

“The average party (brings in sales of) $400 to $1,000, and the consultant gets 40 percent of what she sells (that night),” notes Davis. “Also, the consultant can sponsor you into the business and they would get a commission of what you sell. In February we sent back to our group over $1 million in bonus checks. That’s in addition to the 40 percent that they make at the party.

“We have three women who make more than the president of the United States. We have 28 girls whose sales organizations are over $1 million. We have three who do over $5 million a year. We also give car allowances if they hit certain quotas and some other incentives. As a Passion Party consultant, you can earn from about $1,000 a month up to $28,000 a month.”

Passion Party officials predict that there are at least 10,000 Passion Parties being held every month. The company is founded and run by women; however, two of its investors are men.

As for its merchandise, Davis says 60 percent are lotions or foreplay-type products, and 40 percent require batteries.

“(Of that) only 17 percent are phallic,” she says. “And while that’s what seems to draw the crowds because they’re curious, when they get there that’s not what they buy. Some do, but what they buy the most are the massage lotions, powder, pudding and lubricants.They buy more of the lotion-type products than they do the things with the batteries.

“So many people think that we’re just about toys. Our mission is developing loving relationships and we try to make sure our branding reflects that.

“I think people either think we’re weird or that we aren’t about monogamy. But we’re about loving couples and bringing spice into an already good relationship. I’m 62 years old and have been married to the same guy for 45 years. We support monogamy, but it doesn’t have to be monotonous.”

Passion Parties may not be for everyone, but never make assumptions. Based on her experience, Choy says the ladies you think wouldn’t be interested are the very ones who want to attend and even buy products.

For more information, visit www.passionparties.com, or contact Choy at 429-7203 or www.lovediva.yourpassionconsultant.com

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