The new Victoria’s Secret store features a contemporary interior with a supermodel photo gallery, a black cherry-and-pink palette and signature striped furniture. The feminine design will house an assortment of the brand’s top bras, panties and sleepwear in addition to the PINK line, beauty items and the swim collection (above, left) carried year-round. There also is a private dressing room (above, right) available by appointment and for high-profile customers, a bra salon, special services such as a concierge, personal shoppers and coat check, and a Beauty Bar featuring the brand new VS makeup collection.

Publication date: October 21, 2009
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