Marketing Pro Hits The Ground Running At Mililani YMCA
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Nicole Cabral has joined Mililani YMCA as the new director of membership and marketing.
While she admits she wasn’t a “YMCA baby” growing up, Cabral decided to get involved with the ‘Y’ after finding an instant connection while looking at several other non-profits online.
A former marketing representative and coordinator for a local credit union, she has a bachelor’s degree in general business with an emphasis in marketing from Hawaii Pacific University. Since being hired in May, Cabral has already seen areas upon which to improve.
“I believe that if we’d like to maximize our opportunities to bring people together, we need to become more member-centered and member-driven,” she said. “All families today need more options for affordable, high-quality activities and opportunities to enjoy together in their already-busy lives. Not only can we bring parents and children closer together, but we can also connect families to other families in meaningful ways.”
While her responsibilities at the Mililani branch include generating new memberships and overseeing marketing initiatives, Cabral hopes to increase islandwide memberships while improving activities and opportunities.
“In Hawaii, we pride ourselves on the importance of ‘ohana. This is the type of environment that the Mililani YMCA would like to provide for our members. A place where meaningful relationships are established and maintained. I want our members to view themselves not just as users or even contributors; rather, they are owners and advocates of our YMCA and its mission.”
The YMCA is one of the largest school-age childcare providers in Hawaii. Through a partnership with the Department of Education, the YMCA of Honolulu provides after-school care for 7,000 elementary school children through the A-Plus program at 47 Oahu schools. Other programs offered by the YMCA include youth sports, teen leadership, substance abuse counseling and treatment, as well as health and fitness.
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