Mad Science Rises From Ashes

Wednesday - October 17, 2007
By Lisa Asato
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Sisters Jaime and Kelly Ferreira
Sisters Jaime and Kelly Ferreira of Mad Science of Hawaii. Photo courtesy of Mad Science.

Fire destroyed the Wilhelmina Rise home of Mad Science sisters “Jiggy” Jaime and “Cosmic” Kelly Ferreira - but it’s not stopping the show nor dampening their spirits.

“Luckily a great deal of the Mad Science material did survive the fire so we’re still operational, and we’re still doing shows - in that aspect we’re doing great,” said Jaime, who’s staying with friends in Kapolei while Kelly stays with friends in Honolulu. The sisters will perform at Pearlridge Center for Toddler Time, a free show geared to 2- and 3-year-olds, at 10:30 a.m. Nov. 27 in the Downtown phase.

A self-described “performer at heart,” Jaime added,“I have to say we’re very relieved that the business made it. It’s very difficult losing everything you own and having to start from scratch, but ... I would trade all my personal belongings for Mad Science any day.”

Owners and performers with Mad Science, a children’s educational and entertainment company, the sisters are borrowing friends’ computers and cars to keep the show running despite losing their database containing customer contact information and their schedule of bookings through mid-2008.


The sisters ask that those who had booked Mad Science for events to contact them by leaving a message at 737-2400 or e-mailing .(JavaScript must be enabled to view this email address) to remind them of their gigs.“We’ve had very, very understanding customers,” she said.

The fire also destroyed the company car known as the Mad Science Mobile and most of their personal belongings, including three computers, four TVs and all the furniture. A neighbor’s home was also destroyed.

The Aug. 27 morning fire awoke family friend Tony Moore, who “heard a big boom like someone pushed the refrigerator over upstairs,“Jaime said.“He came running upstairs and half the house was on fire so it was very, very fast.”

“It is a very traumatic experience,” said Jaime, who like Kelly returned to Hawaii from the Mainland to run Mad Science, which performs for children age 4 to 12.

The sisters have received help from American Red Cross and from strangers, including a woman shopper at Longs who insisted on buying Jaime shampoo after recognizing her.

“It’s something small but I just cried,” Jaime said.

“People have been absolutely amazing to us.”

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