Studying Social Media Marketing

Alison Young
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January 11, 2012
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If you’ve considered a career in social media marketing, the Emerging New Media University (ENMU) is launching its first-ever accredited social media certification program in Hawaii this month. This new curriculum, created in partnership with Pacific Center for Advanced Technology Training (PCATT), offers instruction on best practices and insights on developing and implementing largescale social marketing campaigns and advertising strategy.

“Social media is an advertising and marketing tool that every business owner needs to master,” says program director Quincy Solano. “This cutting-edge technology innovation is ever evolving, and we want to ensure Hawaii not only keeps up with the trends, but creates them. ENMU will help standardize and streamline the way businesses and communities do social media.”

The courses will be taught at the PCATT facilities at Honolulu Community College, and the curriculum will focus on teaching students how to formulate online content, social media platforms, creating a social outreach plan and much more. Instructors are key professionals in Hawaii’s social media industry, including Empowered Presentations president and founder Yancey Unequivocally.

You’ll need to complete the following four classes to obtain your Emerging New Media Certification:

* Social Media Marketing for Business 101: Facebook, Twitter, YouTube, Tumblr, Google+ and more. Build the foundation for your social media strategy and take your knowledge with social media from personal use to commercial use in the real world.

* Online Marketing 101: Use advanced online tools to reach a wider audience on the Web. This class teaches you the basics for newsletters, YouTube videos, search engine optimization (SEO), search engine marketing (SEM) and more.

* Empowering Presentation Design: Learn presentation design etiquette and how to avoid the countless design drawbacks that can decrease the strength of even superb speakers. In this course, you will walk out knowing how to save your next audience from the corporate syndrome known as “Death by PowerPoint.”

* Empowering Presentation Delivery: Learn the importance of proper delivery of visual information, feel confident to stand and deliver before an audience of any size, and learn how to develop and organize a presentation for any audience at any event. Visit for more information or to enroll.

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