Hugo Boss

Yu Shing Ting
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Wednesday - September 06, 2006

Hugo Boss has opened its first Hawaii store in Waikiki, featuring the BOSS core brands for women (BOSS Black and BOSS Orange) and men (BOSS Selection, BOSS Black, BOSS Orange and BOSS Green), including shoes and accessories.

According to Hugo Boss, its fall/winter 2006 collections were inspired by the special atmosphere of central Berlin. It’s “young, vibrant and full of edgy contrasts.” The BOSS Orange fall/winter 2006 collection offers a glimpse of life in the 1920s and 1930s. Silhouettes are romantic and casual with a blend of nostalgic and new. As for the BOSS Black fall//winter 2006 collection, it’s a look of “Parisian chic meets bohemian with classic designs and a touch of feminine finesse.”

The new two-story Hugo Boss store is located at 2124 Kalakaua Ave. next to Bottega Veneta and near Tiffany’s. Parking is available at the parking garage below Banana Republic and Niketown.

There are 58 Hugo Boss stores in the United States (25 directly operated, 13 franchise, nine shop-in-shops and 11 factory outlets). For more information, call 923-7300.

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