LEVI’S Opens at Ala Moana

Yu Shing Ting
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Wednesday - April 11, 2007

Jeanswear leader Levi’s has opened its newest Levi’s store at Ala Moana Center, offering Hawaii shoppers the widest selection of products from the Levi’s brand, including the Levi’s Red Tab collection, the new premium Levi’s Capital E line and a selection of Levi’s Capital E Eco jeans, which are made from organic cotton. It’s also one of the few stores to carry the archival replica collection, Levi’s Vintage Clothing, as well as actual vintage pieces.

“Since Levi’s jeanswear is considered the most innovative in the world, while designing the Honolulu store we wanted to keep the shopper in mind to focus on what has made Levi’s famous for the past century,” said Diane Nelson, vice-president of Levi’s stores. “The new Honolulu store combines a full line of skinny, straight and cropped jeans as well as skirts, jackets and tops from the Levi’s brand with innovative merchandising to provide customers with a user-friendly and fun shopping experience.”

The Levi’s brand has 36 stores in the United States. The new Ala Moana store is located on the third floor, near Louis Vuitton. For more information, call 944-4090 or visit www.levi.com

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