What A Tasty Job
Gerald Shintaku of Kraft Foods Hawaii makes it a point to involve himself and the company in local charitable causes, such as Saturday’s Hawaii Foodbank Food Day drive. Say cheese and prosper. A business empire was built on that premise, and Gerald Shintaku can attest to it.
Del.icio.usKrafty Facts
• Oreo cookies were among the first “interactive foods” — offering people myriad ways to enjoy them, including dunking them in milk, twisting the cookies apart.
• In 1976, Maxwell House introduced the first coffee specialty ground, blended and roasted for use in automatic drip coffee makers.
• Oscar Mayer was among the first meat packers to put its name on meat products, a marketing tool that helped differentiate its products from competitors.
• Kool-Aid Man, ranked by kids as one of the most-loved brand mascots, is honored with a footprint at Mann’s Chinese Theatre in Hollywood.
• Each year, Nabisco uses nearly 6,000 miles of string to harness the Barnum’s Animal crackers packages.
Page 3 of 3 pages for this story < 1 2 3
E-mail this story | Print this page | Comments (0) | Archive | RSS
Most Recent Comment(s):
